{"id":4578,"date":"2023-11-30T16:24:37","date_gmt":"2023-11-30T15:24:37","guid":{"rendered":"https:\/\/neodatagroup.ai\/?p=4578"},"modified":"2024-10-02T11:05:06","modified_gmt":"2024-10-02T09:05:06","slug":"find-the-perfect-positioning-for-your-brand-regarding-sdgs","status":"publish","type":"post","link":"https:\/\/neodatagroup.ai\/it\/trovare-il-posizionamento-perfetto-per-il-vostro-brand-tra-gli-sdgs\/","title":{"rendered":"Trovare il posizionamento perfetto per il vostro marchio in relazione agli SDGs"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4578\" class=\"elementor elementor-4578\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-622fcd5 e-flex e-con-boxed e-con e-parent\" data-id=\"622fcd5\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee587a7 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"ee587a7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 08-12-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Trovare il posizionamento perfetto per il vostro marchio in relazione agli SDGs<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d078e4b elementor-widget elementor-widget-heading\" data-id=\"d078e4b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Gruppo Ferrovie dello Stato Italiane<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1581655 e-flex e-con-boxed e-con e-parent\" data-id=\"1581655\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5badcdb elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-icon-box\" data-id=\"5badcdb\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/neodatagroup.ai\/wp-content\/uploads\/elementor\/css\/custom-widget-icon-box.min.css?ver=1774542837\">\t\t<div class=\"elementor-icon-box-wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t<span  >\n\t\t\t\t\t\tObiettivi\t\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tMisurare l'impatto della comunicazione e delle azioni sul pubblico digitale<br>\n<br>\nIdentificare le aree in cui migliorare la percezione esterna\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cf33a8 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-icon-box\" data-id=\"0cf33a8\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t<span  >\n\t\t\t\t\t\tBenefici\t\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tMigliorare la percezione della sostenibilit\u00e0 del marchio<br>\n<br>\nAgite in modo rapido e intuitivo sulle comunicazioni grazie agli insight azionabili guidati dall'intelligenza artificiale.\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-200e028 e-flex e-con-boxed e-con e-parent\" data-id=\"200e028\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-652bec9 elementor-widget__width-initial elementor-widget-tablet_extra__width-inherit elementor-widget elementor-widget-heading\" data-id=\"652bec9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Come l'analisi delle informazioni sul web supporta la strategia di comunicazione \"Le parole contano\".<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e10461 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2e10461\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 08-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Il Gruppo Ferrovie dello Stato Italiane \u00e8 una delle maggiori aziende italiane. Opera nel settore del trasporto ferroviario e del trasporto pubblico locale, oltre che del trasporto merci, attraverso diverse societ\u00e0 del gruppo come Trenitalia, ANAS, Mercitalia Rail.<br \/>Il nuovo posizionamento del marchio lo pone in prima linea nella trasformazione del Paese non solo nel trasporto ferroviario, ma anche nella mobilit\u00e0 sostenibile, nella logistica integrata, nella riqualificazione del tessuto urbano e molto altro. Tutti temi che hanno un impatto diretto sulla vita quotidiana degli individui e delle comunit\u00e0.<br \/>Il Gruppo FS presta grande attenzione e cura alle parole che usa quando si rivolge al pubblico online e deve monitorare il linguaggio usato sul web per parlare delle sue operazioni. Da questo si pu\u00f2 capire la percezione che il pubblico digitale ha dell'azienda.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb2ed7c elementor-widget__width-initial elementor-widget-tablet_extra__width-inherit elementor-widget elementor-widget-heading\" data-id=\"bb2ed7c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Verso gli SDGs: Focus sulla sostenibilit\u00e0<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a268279 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a268279\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Dal 2015 gli Stati membri delle Nazioni Unite hanno adottato l'Agenda 2030 per lo sviluppo sostenibile. Questo ha portato le grandi aziende ad allineare i propri modelli di business con i 17 SDG (Sustainable Development Goals) stabiliti nell'agenda.<br \/>Gli SDGs rappresentano parametri fondamentali per verificare, misurare e sostenere l'impegno di un'azienda verso la sostenibilit\u00e0.<br \/>La strategia e la comunicazione del Gruppo FS sono particolarmente orientate ad alcuni dei 17 parametri. Il monitoraggio dei buzz - il modo in cui il web e i social media associano un marchio ai principi - fornisce un importante feedback sull'efficacia delle azioni intraprese.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3095e82 e-flex e-con-boxed e-con e-parent\" data-id=\"3095e82\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2672c9b e-con-full e-flex e-con e-child\" data-id=\"2672c9b\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b73873f elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"b73873f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Obiettivi<br>2030 - 2050<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-311090a elementor-widget elementor-widget-text-editor\" data-id=\"311090a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tL'intelligenza artificiale d\u00e0 senso alle informazioni, il cruscotto le rende fruibili.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-99c77ce e-con-full e-flex e-con e-child\" data-id=\"99c77ce\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-f62830d e-con-full e-flex e-con e-child\" data-id=\"f62830d\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-20ada12 elementor-widget elementor-widget-heading\" data-id=\"20ada12\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Energia e Emissioni<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3e49e13 e-con-full e-flex e-con e-child\" data-id=\"3e49e13\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eaa7aa9 elementor-widget elementor-widget-image\" data-id=\"eaa7aa9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 08-12-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"114\" height=\"114\" src=\"https:\/\/neodatagroup.ai\/wp-content\/uploads\/2023\/11\/Neodata_UseCase_FSI_Energy_1.jpeg\" class=\"attachment-large size-large wp-image-4601\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ddc3d7b elementor-widget elementor-widget-image\" data-id=\"ddc3d7b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"114\" height=\"114\" src=\"https:\/\/neodatagroup.ai\/wp-content\/uploads\/2023\/11\/Neodata_UseCase_FSI_Energy_2.jpeg\" class=\"attachment-large size-large wp-image-4602\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f167e05 e-con-full e-flex e-con e-child\" data-id=\"f167e05\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61542c0 elementor-widget elementor-widget-heading\" data-id=\"61542c0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Mobilit\u00e0 sostenibile<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f0986ec e-con-full e-flex e-con e-child\" data-id=\"f0986ec\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-89a5e43 elementor-widget elementor-widget-image\" data-id=\"89a5e43\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"114\" height=\"114\" src=\"https:\/\/neodatagroup.ai\/wp-content\/uploads\/2023\/11\/Neodata_UseCase_FSI_Sustainable_1.jpeg\" class=\"attachment-large size-large wp-image-4603\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d27e4cb elementor-widget elementor-widget-image\" data-id=\"d27e4cb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"114\" height=\"114\" src=\"https:\/\/neodatagroup.ai\/wp-content\/uploads\/2023\/11\/Neodata_UseCase_FSI_Sustainable_2.jpeg\" class=\"attachment-large size-large wp-image-4604\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e055dd3 elementor-widget elementor-widget-image\" data-id=\"e055dd3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"114\" height=\"114\" src=\"https:\/\/neodatagroup.ai\/wp-content\/uploads\/2023\/11\/Neodata_UseCase_FSI_Sustainable_3.jpeg\" class=\"attachment-large size-large wp-image-4605\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4e79970 e-con-full e-flex e-con e-child\" data-id=\"4e79970\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a77dc9 elementor-widget elementor-widget-heading\" data-id=\"1a77dc9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Sicurezza<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-976c478 e-con-full e-flex e-con e-child\" data-id=\"976c478\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-df764ea elementor-widget elementor-widget-image\" data-id=\"df764ea\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"114\" height=\"114\" src=\"https:\/\/neodatagroup.ai\/wp-content\/uploads\/2023\/11\/Neodata_UseCase_FSI_Safety_1.jpeg\" class=\"attachment-large size-large wp-image-4606\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6c517f elementor-widget elementor-widget-image\" data-id=\"b6c517f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"114\" height=\"114\" src=\"https:\/\/neodatagroup.ai\/wp-content\/uploads\/2023\/11\/Neodata_UseCase_FSI_Safety_2.jpeg\" class=\"attachment-large size-large wp-image-4607\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a660f0d e-flex e-con-boxed e-con e-parent\" data-id=\"a660f0d\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e3c40a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2e3c40a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tIl sistema tecnologico di Neodata combina AI e NLP (Natural Language Processing), insieme a classificatori testuali e vocabolari ad hoc. Ci\u00f2 consente al sistema di identificare porzioni di testo relative ai temi degli SDG, analizzarle e valutarne il sentiment (rabbia, gioia, ecc.). Inoltre, il sistema identifica gli argomenti pi\u00f9 rilevanti, riconducendoli alle singole fonti web.\nIl risultato finale \u00e8 un cruscotto con vari livelli e visualizzazioni che fornisce una sintesi immediata delle analisi, con un accesso facile e veloce alle informazioni che possono essere tradotte in azioni per adattare la comunicazione in base agli obiettivi desiderati.\nIl cruscotto consente inoltre di filtrare, misurare e osservare le variazioni nel tempo della quantit\u00e0 e della qualit\u00e0 (sentiment) del buzz, evidenziando i diversi momenti di discontinuit\u00e0 associati a specifici eventi.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c23fba3 elementor-widget elementor-widget-gallery\" data-id=\"c23fba3\" data-element_type=\"widget\" data-settings=\"{&quot;aspect_ratio&quot;:&quot;4:3&quot;,&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;lazyload&quot;:&quot;yes&quot;,&quot;gallery_layout&quot;:&quot;grid&quot;,&quot;columns&quot;:4,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor-pro - v3.18.0 - 06-12-2023 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data-elementor-lightbox-title=\"Neodata_UseCase_FSI_grafici_4\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDYzMCwidXJsIjoiaHR0cHM6XC9cL25lb2RhdGFncm91cC5haVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyM1wvMTFcL05lb2RhdGFfVXNlQ2FzZV9GU0lfZ3JhZmljaV80LndlYnAiLCJzbGlkZXNob3ciOiJjMjNmYmEzIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/neodatagroup.ai\/wp-content\/uploads\/2023\/11\/Neodata_UseCase_FSI_grafici_4.webp\" data-width=\"284\" data-height=\"235\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-869e9cb elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"869e9cb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>La comunicazione del piano industriale \"Un tempo nuovo\" ha generato un picco di documenti con un sentiment molto positivo. Gli SDG pi\u00f9 in vista (industria, innovazione, infrastrutture, citt\u00e0 e comunit\u00e0 sostenibili) sono, ovviamente, quelli al centro del piano industriale. Lo stesso vale per le parole chiave pi\u00f9 utilizzate nel buzz di quel periodo.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d022761 e-flex e-con-boxed e-con e-parent\" data-id=\"d022761\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d2cc2bb elementor-widget elementor-widget-heading\" data-id=\"d2cc2bb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Alcuni numeri<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a671e81 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a671e81\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Il cruscotto \u00e8 stato utilizzato in via sperimentale dalla Direzione Comunicazione del Gruppo FS a partire dalla fine del 2022, per la quale tutti i <strong>2 milioni di documenti<\/strong> (pagine web e post sui social media) sono stati elaborati. In media, il sistema riceve <strong>5.000 nuovi inputs ogni giorno<\/strong>, di cui il 10-15% \u00e8 legato ai temi degli SDG.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b63874 e-flex e-con-boxed e-con e-parent\" data-id=\"2b63874\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d04ba7a elementor-widget elementor-widget-heading\" data-id=\"d04ba7a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Neodata e gestione della conoscenza: Non solo SDGs<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ba892a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9ba892a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Gli SDGs sono un esempio di intuizioni che possono essere individuate all'interno dell'enorme quantit\u00e0 di informazioni e conoscenze prodotte quotidianamente da media, piattaforme sociali, aziende, universit\u00e0 e altre comunit\u00e0.<\/p><p>Negli ultimi mesi, Neodata Group ha intrapreso un nuovo percorso strategico che utilizza l'intelligenza artificiale, come l'elaborazione del linguaggio naturale (NLP), per estrarre valore e approfondimenti da contenuti informativi - sia digitali che aziendali - cos\u00ec vasti che possono essere utilizzati solo attraverso un processo di raccolta e sintesi.<\/p><p>Contattateci oggi stesso per iniziare una conversazione e inaugurare una nuova era di informazioni utili.<\/p><p><strong>Let\u2019s shape the future together!<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c95c44 elementor-align-left elementor-widget__width-initial buttonArrow elementor-widget elementor-widget-button\" data-id=\"5c95c44\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/neodatagroup.ai\/it\/contattaci\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewbox=\"0 0 16 16\" fill=\"none\"><path d=\"M12.6269 8.74995H0.5V7.25H12.6269L6.93077 1.55383L7.99997 0.5L15.5 7.99998L7.99997 15.5L6.93077 14.4461L12.6269 8.74995Z\" fill=\"#702580\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Contattaci<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Gruppo Ferrovie dello Stato Italiane Objectives Measure the impact of communication and actions on the digital audience Identify areas for improving external perception Benefits Enhance the Brand&#8217;s perception of sustainability Act quickly and intuitively on communication thanks to AI-guided actionable insights How web information analysis supports the communication strategy &#8220;Words matter&#8221; Gruppo Ferrovie dello Stato [&hellip;]<\/p>","protected":false},"author":6,"featured_media":4579,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34,68],"tags":[61],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9.1 - 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